Providing real-time operation views to a leading pizza delivery company

One of the world leaders in pizza delivery expands into global markets and provides real-time operation views to franchise owners with NashTech

Industry

Technology

Introduction

The company’s Store Operations teams and franchise owners will now have a real-time view of their store operations, including order volume by channel as well as store efficiency metrics.

About the client

World leader in pizza delivery, driven by a data-first approach and relentless customer focus in everything it does. They operates more than 6,000 stores in the United States, 17,000 globally, and offers many different ordering channels, including smart devices, mobile apps, and social media. In order to improve its store operational real-time analytics, support global expansion goals, and implement more personalized marketing campaigns.

Challenges

They are the recognised world leader in pizza delivery, driven by a data-first approach and relentless customer focus in everything it does. The company operates more than 6,000 stores in the United States and 17,000 globally and offers many different ordering channels, including smart devices, mobile apps, and social media.

To improve its store operational real-time analytics, support global expansion goals, and implement more personalised marketing campaigns, they needed a robust enterprise data intake infrastructure that could simplify its data pipelines and provide robust data streaming capabilities through a single pane of glass.

Solution

They were already leveraging Apache Kafka® for some key customer behavioral messaging data pipelines but chose to upgrade to NashTech to enable more enterprise-grade capabilities for applications across the organisation. Its first NashTech use case for the Enterprise Information Management team was to build a real-time store operations analytics platform so that franchise owners can observe what is happening at their stores at any given time. They then expanded their use of NashTech to enhance targeted marketing opportunities as it receives responses from various campaign activities through its numerous digital channels.

Results

• Real-time analytics. The company’s Store Operations teams and franchise owners will now have a real-time view of their store operations, including order volume by channel as well as store efficiency metrics.
• Resilience. To enable always-on commerce, their team expects 100% uptime and relies on NashTech to help achieve this.
• Global expansion. The legacy solution was not robust enough to support its plans to expand its operations platform internationally. Switching to NashTech will help them effectively scale the U.S. operations to global markets, contributing to leading in the global QSR industry.

Conclusion

The company’s market strength is underpinned by its transformation from a traditional pizza company to an e-commerce-driven organisation, focusing on technology innovation enabled by data in motion. What started out as a use case within a single team has grown to become an enterprise solution capable of unlocking use cases across the business as more teams see the value of NashTech. Everything from the connectors to NashTech’ built-in resilience helps them remain operationally nimble and focus on what it does best, delivering great pizza to its customers worldwide.